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The 16 Types Of Startup Metrics

The 16 Types Of Startup Metrics

I run a startup, which means that aside from creating the product, I also have to measure its growth. Being a visual thinker, I compiled for myself a list of startup metrics that every founder has to know.

Source: Funders and Founders

These startup metrics come in several categories: financial metrics, user engagement metrics, and distribution metrics.

[Editor’s Note: This article was written by Anna Vital and originally published at Funders And Founders. Copyright 2017.]


Anna Vital


Anna Vital is an infographic author and visual journalist at Funders and Founders. She loves to visualize the lives of people, companies, and ideas. Her dream is to create a visual encyclopedia where every entry is an infographic. Anna holds a Juris Doctor and a BA in Linguistics. She speaks Chinese and Ukrainian. She is excited to see how her visual thinking method can help people visualize their own ideas.
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