‘Content is king.’
As cliché as this sounds, it is true. Your brand value and image is judged by the kind of content you choose. This includes content on your website, social media promotions, digital marketing, campaigns, and communication with customers.
Content marketing means spawning content that is related to your brand, and then distributing it through varied digital channels like your blog, social media pages, and website. Content remains the backbone of a business. So make sure you do that extra bit to impress customers.
Let’s find out 10 features of content marketing that can impact startups.
If you choose to support your content with images, there are a few things that need to be kept in mind. Use of high-quality, relevant images is of prime importance. Next, don’t forget to consider copyright. Always give the source of the image if you are using it from a different website.
A picture speaks a thousand words, so take extra time to search the best suited images for your content.
Related Article: 7 Elements Of A Sound Digital Marketing Strategy For Startups
Give Publishing Date To Highlight Frequency
Content marketing takes a new high when you are consistent with your postings. Choose to give a publishing date with your content. The audience gets to know you are consistent and keeps an eye on your updates.
Know Your Audience
This is one of the key elements that you need to keep in mind. Gauge the likes and preferences of your audience.
Frame interesting, catchy yet simple to read content that highlights their interests and you’ll certainly see a boost in readership.
Content plays a pivotal role in SEO ranking. If your website is on the second page of a search engine, high chances are that the audience wouldn’t reach there.
Plan specific keywords and phrases and use them intelligently throughout the content to get fruitful results. Google needs quality content, so make sure that you stick to the rule – ‘Quality over Quantity’ always.
Don’t Deviate From The Message
A social message, a fashion blog, a travel story or a tech article, it is essential that you have a framework of what you want to convey.
Get hold of the mission statement, write the core message, and finally support it with relevant images.
When writing for the digital media you need to take care of a lot of aspects. For example -‘What’s trending this summer’ should ideally go on the blog, announcement for discount coupons or sale should be promoted on social media, and monthly favourites should be highlighted in the newsletter.
Diversify Your Content
Why just stick to blogs or articles? You could diversify your content in terms of tweets, infographics, webinars, podcasts, and even videos.
Venture out to know the audience response and give it some time. You never know when one of your video goes viral.
Promotion Of Content Is Important
Once you publish the content, it is important to promote and talk about it. The more you promote, the more people you reach. Use the power of social media. Also encourage people to comment and share your content on their social media profiles.
Content Should Lead To Sales
If your content isn’t driving sales, then you need to reconsider. The entire purpose of content marketing is to lead to more sales. For sales to increase, call to action is essential.
Call To Action Is Important
Including a robust call to action is integral for the success of content marketing. Encourage the audience to subscribe to newsletter to drive conversations better.
This will open a new avenue for you to market to the consumer directly.
So there you have it, folks. Easy and simple steps to ensure content marketing pays off.