State Of Indian Ecommerce Report, Q1 2022

The ecommerce market in India is at a late growth stage, and the rise in digital adoption due to the Covid-19 outbreak since 2020 has further accelerated this growth. Also, the country is home to more than 5,127 active ecommerce startups, accelerating the advantages they can bring in the consumer retail segment and digital commerce models.

As the ecommerce sector in India continues to witness exponential growth, it is essential to deep dive into the trends and know more about startups’ performance and major stakeholders in this space. That is exactly what we have done in our latest release — State Of Indian Ecommerce Report, Q1 2022

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Key Highlights

$400 Bn

India’s Ecommerce Opportunity By 2030

$27 Bn+

Funding Raised Between 2014 And 2021

24

No. Of Ecommerce Unicorns In India

5,127+

No. Of Active Ecommerce Startups In India

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Summary

The Indian ecommerce sector is expected to grow significantly due to the rising popularity of the D2C model, the emergence of the Thrasio model, a boom in the number of online shoppers, the growing popularity of content commerce, the government’s initiatives to promote digital adoption and the rise of the same due to the outbreak of the Covid-19 pandemic. The growing number of startups in the ecommerce space and the increasing investor interest will also accelerate this growth.The sector witnessed a whopping more than 1000% growth in funding in 2021 compared to the previous year. India has also bagged the ninth position in cross-border ecommerce growth worldwide, according to the Payoneer report, 2020. Supported by government initiatives, a rise in the internet and smartphone penetration, an unprecedented growth in the number of online shoppers and the growing popularity of the D2C model, the Indian ecommerce market opportunity is estimated to reach $400 Bn by 2026.

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