$400 Bn

$30 Bn

No. Of Funded Ecommerce Startups In India

Key Highlights

Due to the funding crunch in the Indian startup ecosystem, the ecommerce sector also witnessed a decline of 38% in Q2 2022 as compared to the previous quarter. Still, D2C remains the major ecommerce sub-sector, bagging around 41% of the total funding raised by ecommerce startups in 2022.

India is home to more than 50K+ digital first brands. D2C brands have been making the buzz in the Indian market with their unique and wide product offerings, omnichannel strategy, a higher focus on sustainability, personalised offerings and tech-enabled buying experience. To deep dive into emerging trends of D2C in India, read our latest release — the State Of Indian Ecommerce Q3 2022, Infocus: D2C

State Of Indian Ecommerce, Q3 2022