State Of Consumer Internet In India Report, Q2 2022

State Of Consumer Internet In India Report, Q2 2022

As the Indian startup ecosystem achieves the milestone of 100 unicorns, a lot of capital infusion has happened not just in the startup ecosystem but also in the consumer internet space. Around 60 of these unicorns are from the consumer internet space.

The consumer internet market is at a late growth stage, and the rise in digital adoption due to the Covid-19 outbreak since 2020 has further accelerated this growth. Also, the country is home to more than 2,464 unique funded consumer internet startups, accelerating the advantages they can bring in the internet economy of India. As the consumer internet sector in India  continues to witness exponential growth, it is essential to deep dive into the trends and know more about startups’ performance and major stakeholders in this space. That is exactly what we have done in our latest release —The State Of Indian Consumer Internet, Q2 2022

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State Of Consumer Internet In India Report, Q2 2022

Quoted & Trusted By

the economist
business insider
cb insights
the huffington post
the economic times
live mint
the times of india

Key Highlights

$1.6 Tn

India’s Consumer Internet Opportunity By 2025

$80 Bn+

Funding Raised Between 2014 And 2021


No. Of Consumer Internet Unicorns In India


No. Of Funded Consumer Internet Startups In India

Table Of Contents

  • Key Highlights
  • The Indian Consumer Internet Market: A Snapshot
  • India’s Digital Economy Outlook
  • India’s Startup Economy: A Snapshot
  • Indian Consumer Internet Landscape
  • India’s Consumer Internet Ecosystem Q1 2022: Key Highlights
  • Top 10 Funding
  • Top 10 Acquisitions
  • India’s Consumer Internet Sector Landscape
  • India’s Consumer Internet Startup Landscape
  • Consumer Internet Market Opportunity In India
  • Market Size (2021-2025)
  • Segment-Wise Market Size (2021 and 2025)
  • India’s Consumer Internet Ecosystem: Funding Trends
  • Funding Trends: A Snapshot
  • Funding Growth Over The Years
  • Average Ticket Size
  • Sectors With Maximum Funding
  • Stagewise Analysis
  • Top Hubs For Consumer Internet Funding
  • Mergers & Acquisitions
  • Consumer Internet Startups On The IPO Ladder
  • Most Active Consumer Internet Investors In Q1 2022
  • Ecommerce Sector In The Spotlight: Online Gaming
  • Online Gaming In India: A Sector Snapshot
  • Startup Landscape
  • Market Opportunity (2020-2025)
  • Competitive Landscape
  • Early Stage Consumer Internet Startups Making Waves
  • India’s Consumer Internet Unicorns And Soonicorns
  • Emerging Trends


The Indian consumer internet sector is expected to grow significantly due to the rising digital infrastructure, a boom in the internet subscribers, increased investor’s interest, the government’s initiatives to promote digital adoption and the rise of the same due to the outbreak of the Covid-19 pandemic. The growing number of startups in the consumer internet space and the capital infusion by the investors will also accelerate this growth. The sector witnessed a whopping more than 255% growth in funding in 2021 compared to the previous year. Out of the 100 unicorns, 57 have emerged from the consumer internet space. Supported by government initiatives, a rise in the internet and smartphone penetration, an unprecedented growth in the number of internet subscribers and the growing number of unicorns in the space, the Indian consumer internet market opportunity is estimated to reach $1.6 Tn by 2025.

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