Opportunities For Horizontal SaaS In India’s SMB Market Report 2020
India is home to approximately 63 Mn SMBs as per the government’s 2015-16 estimate. Out of which 44 Mn (or 70% of the total) are unregistered, whereas the remaining 19.5 Mn are officially registered. In recent times, multiple SaaS companies from India and around the world have shown confidence in India’s vibrant SMB ecosystem and have been offering tech solutions to help them manage work and operations digitally. Some of these key companies include Zoho, Clevertap, Wingify, Freshworks and Deskera.
The DataLabs by Inc42 Plus’ ‘Opportunities For Horizontal SaaS In India’s SMB Market Report 2020’ maps the $8.7 Bn horizontal SaaS opportunity in the Indian SMB sector and provides a juxtaposition between the individual SMB sectors that have the more lucrative business opportunity as well as why horizontal SaaS has the biggest headroom for growth.

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Key Highlights
The digitisation of the Indian SMB sectors has been a top priority for the Indian government for decades. Despite increased interest from established SaaS startups and companies, the market opportunities in the SMB segment will remain high given the huge scope for digital adoption. But it all depends on finding the right product-market fit and optimal targetting of the addressable base by SaaS startups.
$8.7 Bn
Market Size For Horizontal SaaS Solutions In Indian SMB Sector By 2025
Retail SMBs
Offers The Most Lucrative Business Opportunity For Horizontal SaaS Offerings
32.7%
The Average Churn Rate Of Horizontal SaaS Startups Across The World
$2.8 Bn
Raised By Horizontal SaaS Startups Across 286 Funding Deals Between 2014 And H1 2020
$518 Mn+
Total Aggregate Revenue Generated By Indian Horizontal SaaS Startups In FY'19




Table Of Contents
- Scope Of The Report
- Introduction
- Executive Summary
- The Indian SMB Landscape
- The Rise Of Digital SMBs
- Favourable Factors And Associated Risks For Horizontal SaaS
- Horizontal SaaS For Indian SMBs
- India’s SaaS Landscape: Horizontal Vs Vertical SaaS
- Total Addressable Market For Horizontal SaaS
- Selling To SMBs: Sectors With Most Lucrative Business Opportunities
- The State Of The Customer Matrix
- Funding Trends In Indian SaaS Startups
- Top Investors in Indian Horizontal SaaS
- Merger & Acquisition Trends
- Financial Performance Of India’s Prominent Horizontal SaaS Startups
- Benchmarking The Global Horizontal SaaS Market
- Emerging Trends In Horizontal SaaS
- Methodology
- Bibliography