Opportunities For Horizontal SaaS In India’s SMB Market Report 2020
India is home to approximately 63 Mn SMBs as per the government's 2015-16 estimate. Out of which 44 Mn (or 70% of the total) are unregistered, whereas the remaining 19.5 Mn are officially registered. In recent times, multiple SaaS companies from India and around the world have shown confidence in India’s vibrant SMB ecosystem and have been offering tech solutions to help them manage work and operations digitally. Some of these key companies include Zoho, Clevertap, Wingify, Freshworks and Deskera. The DataLabs by Inc42 Plus' ‘Opportunities For Horizontal SaaS In India’s SMB Market Report 2020’ maps the $8.7 Bn horizontal SaaS opportunity in the Indian SMB sector and provides a juxtaposition between the individual SMB sectors that have the more lucrative business opportunity as well as why horizontal SaaS has the biggest headroom for growth.
