Online Mattress Shoppers In India: Customer Perception Report 2021
The evolution and growth of hitherto unimpressive segments also add value to the D2C space, while new-age startups gain traction from product-savvy, quality-conscious consumers. The mattress market in India, primarily dominated by unbranded players with traditional offerings, has undergone a similar change over the past few years, witnessing a growth surge across the D2C brands developed by disruptors. As a result, major online mattress companies such as Wakefit (+7.2x), SleepyCat (+7.5x) and Sleepyhead (+53x) have seen a significant rise in their operational revenues over the last three financial years (FY18-FY20).
Like any other market, it is essential to understand customer perception towards current brands and identify the key stimuli behind purchase decisions to catalyse growth in the D2C mattress segment. And that is what we have done in our latest release — Online Mattress Shoppers In India: Customer Perception Report 2021.
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Key Highlights
Product Quality
The Critical Trigger That Determines Online Mattress Shopping In India
54%
Online Shoppers In India Have An Annual Household Income Above INR 3 Lakh
Wakefit
Has The Most Favourable Customer Perception Among Online Mattress Shoppers
80%
Of Mattress Sales In India Are B2C Transactions



Table Of Contents
- Executive Summary
- The Mattress Market In India
- Key Players: Traditional Versus New-Age Companies
- Business Opportunity In Indian Mattress Market By 2022
- Key Drivers For Online Purchase Decision Making
- Competitive Landscape: Indian Mattress Startups
- Select Investors Backing D2C Brands
- Key Industry Trends
- Methodology


