Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021
The outbreak of the Covid-19 pandemic in 2020 disrupted several sectors, forcing companies to shift towards digitisation to stay operational and competitive. And the same holds for investment platforms. Investment tech platforms got a much-needed boost during Covid-19 due to the rise in digitisation and the stay-at-home mandate followed by the people.
Millennials preferred investing in capital markets at a steady clip as pay losses, economic woes and increased time at home forced them to look for new income streams during the pandemic. In fact, close to 6.3 Mn demat accounts were opened during April-September 2020, taking the total count to 44.5 Mn, according to the Securities and Exchange Board of India (SEBI). This triggered significant growth in the investment tech sector and captured the VC community’s interest.
