Decoding Nykaa’s IPO: Growth Potential, Risks & More, Report 2021
Nykaa, a digital native marketplace and D2C brand catering primarily to the beauty and personal care consumers in India, is the market leader of this segment among other new-age digital native brands/marketplaces such as Purplle, Sugar Cosmetics, Pureplay, Mamaearth and MyGlamm. This can be ascertained from the fact that Nykaa has the highest revenue share (18.5%) in the total addressable market of online beauty and personal care in FY2020. Whereas all the mentioned peers are below 2%. The fact that Nykaa is the market leader in the new-age online beauty and personal care market of India. It is important to understand its long term competitive position. For the same, Inc42 Plus has released— Decoding Nykaa's IPO: Growth Potential, Risks & More, Report 2021
