$551 Mn

YoY Increase In Operating Revenue (FY20 to FY21)

Return On Capital Employed (ROCE) In FY21

$14.6 Mn

Key Highlights

Nykaa, a digital native marketplace and D2C brand catering primarily to the beauty and personal care consumers in India, is the market leader of this segment among other new-age digital native brands/marketplaces such as Purplle, Sugar Cosmetics, Pureplay, Mamaearth and MyGlamm. This can be ascertained from the fact that Nykaa has the highest revenue share (18.5%) in the total addressable market of online beauty and personal care in FY2020. Whereas all the mentioned peers are below 2%. 

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The fact that Nykaa is the market leader in the new-age online beauty and personal care market of India. It is important to understand its long term competitive position. For the same, Inc42 Plus has released— Decoding Nykaa's IPO: Growth Potential, Risks &amp; More, Report 2021

Decoding Nykaa’s IPO: Growth Potential, Risks & More, Report 2021