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Decoding India’s $200 Bn Ecommerce Opportunity: Market Landscape Report, 2021

Datalabs by Inc42 Plus

Decoding India’s $200 Bn Ecommerce Opportunity: Market Landscape Report, 2021

Emerging trends like the growth of the D2C model, the emergence of Thrasio-style startups, the rise of online shoppers and the increasing popularity of content commerce have paved the way for ecommerce growth in India. D2C, or the direct-to-consumer model, a major ecommerce sub-segment, is gaining momentum across the country. The D2C market is estimated to reach $100 Bn by 2025, capturing around 60% of the ecommerce opportunity. However, the marketplace model has attracted maximum capital inflow during 2014-2021 among all ecommerce sub-segments.

As the ecommerce sector in India continues to witness exponential growth, it is essential to deep dive into the trends and know more about startups’ performance and major stakeholders in this space. That is exactly what we have done in our latest release — Decoding India’s $200 Bn Ecommerce Opportunity: Market Landscape Report, 2021.

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Quoted & Trusted By

the economist
quartz
forbes
business insider
cb insights
startupindia
the huffington post
the economic times
live mint
the times of india

Key Highlights

Although at a late growth stage, the Indian ecommerce sector has further witnessed a significant boom due to the rising popularity of the D2C model. With more than 4,658 ecommerce startups launched in India, the country bagged the ninth spot in terms of cross-border growth globally in 2020, according to a Payoneer report. Here is a quick look at the key numbers:

$1.7 Tn

India’s Retail Market Opportunity By 2026

$200 Bn

India’s Ecommerce Opportunity By 2026

140 Mn+

No. Of Ecommerce Shoppers In India In 2021

4,658+

No. Of Ecommerce Startups Launched In India


Table Of Contents

  • The Rise Of India’s Digital Economy
  • India’s Ecommerce Economy: Key Highlights
  • Decoding India’s $200 Bn Ecommerce Opportunity
  • The Rise Of India’s D2C Opportunity
  • The Rise Of New Commerce
  • The Ecommerce Enabler Ecosystem
  • Financials Of India’s Top Ecommerce Businesses
  • India’s Top Ecommerce Investors
  • Trends To Watch Closely
  • Methodology

Summary

Already at a late growth stage, the Indian ecommerce sector is expected to grow significantly due to the rising popularity of the D2C model, the emergence of the Thrasio model, a boom in the number of online shoppers, the growing popularity of content commerce, the government’s initiatives to promote digital adoption and the rise of the same due to the outbreak of the Covid-19 pandemic. The growing number of startups in the ecommerce space and the increasing investor interest will also accelerate this growth. Among the ecommerce sub-sectors, startups running ecommerce marketplaces are most heavily funded. These companies account for 70% of the total funding raised by the ecommerce sector during 2014-2021. India has also bagged the ninth position in cross-border ecommerce growth worldwide, according to the Payoneer report, 2020. Supported by government initiatives, a rise in the internet and smartphone penetration, an unprecedented growth in the number of online shoppers and the growing popularity of the D2C model, the Indian ecommerce market opportunity is estimated to reach $200 Bn by 2026.

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