India’s Retail Market Opportunity By 2026

$1.7 Tn

$200 Bn

No. Of Ecommerce Shoppers In India In 2021

140 Mn+

No. Of Ecommerce Startups Launched In India

4,658+

Key Highlights

Emerging trends like the growth of the D2C model, the emergence of Thrasio-style startups, the rise of online shoppers and the increasing popularity of content commerce have paved the way for ecommerce growth in India.

D2C, or the direct-to-consumer model, a major ecommerce sub-segment, is gaining momentum across the country. The D2C market is estimated to reach $100 Bn by 2025, capturing around 60% of the ecommerce opportunity. However, the marketplace model has attracted maximum capital inflow during 2014-2021 among all ecommerce sub-segments. 

As the ecommerce sector in India continues to witness exponential growth, it is essential to deep dive into the trends and know more about startups’ performance and major stakeholders in this space. That is exactly what we have done in our latest release — Decoding India’s $200 Bn Ecommerce Opportunity: Market Landscape Report, 2021.