Decoding boAt’s IPO, Report 2022
A greater reach across ecommerce platforms and social media and superior operational efficiency in launching new products and SKUs will enhance the brand’s image in India, which has the largest Gen Z and millennial population globally (708 Mn). Gen Y and Gen Z also account for 51% of the country’s population.
boAt as a new-age consumer electronics company has garnered some notable jewels in its crown which include— being named the fifth-largest wearable brand in the world, being a profitable startup and not closing a single financial year in loss since financial year 2015.
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Key Highlights
boAt
Is the second-fastest Indian startup to go public to date
Audio
Product segment driving the highest sales
14x
Surge in EBITDA between FY18 and FY21
First Mover At Scale
Compared to other new-age consumer electronics brands