Decoding boAt’s IPO, Report 2022

A greater reach across ecommerce platforms and social media and superior operational efficiency in launching new products and SKUs will enhance the brand’s image in India, which has the largest Gen Z and millennial population globally (708 Mn). Gen Y and Gen Z also account for 51% of the country's population. boAt as a new-age consumer electronics company has garnered some notable jewels in its crown which include— being named the fifth-largest wearable brand in the world, being a profitable startup and not closing a single financial year in loss since financial year 2015.