D2C Coffee Buyers In India: Customer Perception Report, 2021
Although traditional players such as Nestlé, Hindustan Unilever, Tata Coffee and others offer instant coffee and currently dominate the Indian market, new-age D2C players like SLAY Coffee, Rage Coffee and Blue Tokai have also entered this space, aiming to enhance consumer experience through new flavours, blends and aromas and new modes of cultivation and processing. According to the Mordor intelligence report, the Indian coffee market is currently valued at $1.46 Bn and poised to touch $2.03 Bn by 2025.Â
It is essential to understand customers’ perception of leading coffee brands and identify the critical stimuli behind purchasing decisions, as these will catalyse growth in the D2C coffee segment. And that is exactly what we have done in our latest release — D2C Coffee Buyers In India: Customer Perception Report 2021.
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Key Highlights
$2 Bn
Estimated Coffee Market In India By 2025
3.14%
Contribution Of India Towards Global Coffee Production In FY20
40%
Millennials Required Non-Stop Rounds Of Coffee To Stay Productive While Working From Home In 2020
SLAY Coffee
Has The Most Favourable Customer Perception Among Online Coffee Shoppers
$203 Mn
Online Coffee Market Opportunity In India (Optimistic Scenario) By 2025
Packaging
Not A Significant Factor For Online Coffee Buyers In India