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India’s online coffee market has witnessed a boom due to a shift in consumers’ buying behaviour during the pandemic. The country is home to more than 800 D2C startups, and many of these companies have seen a spike in usage and sales during the lockdowns and beyond.
Estimated Coffee Market In India By 2025
Contribution Of India Towards Global Coffee Production In FY20
Millennials Required Non-Stop Rounds Of Coffee To Stay Productive While Working From Home In 2020
Has The Most Favourable Customer Perception Among Online Coffee Shoppers
Online Coffee Market Opportunity In India (Optimistic Scenario) By 2025
Not A Significant Factor For Online Coffee Buyers In India
Table Of Contents
- Executive Summary
- Coffee Market In India: An Overview
- Key Players: Traditional Vs New-Age Companies
- Online Coffee Market Opportunity By 2025
- Online Coffee Shopping: What Drives Decision-Making
- Indian Coffee Startups: A Competitive Landscape
- Notable Investors Backing Coffee Brands
- Key Industry Trends
SummaryIn the past few years, the industry has witnessed a rising demand for disruptive and premium products, and a dozen coffee startups/D2C brands are catering to the evolving consumer taste and requirements. A rise in disposable income and a subsequent change in lifestyle have certainly driven India’s young demography towards delectable foods and beverages. But it did reach a culmination of sorts when the food craze born out of lockdown isolation peaked, and the ubiquitous digital infrastructure made it easy to buy and taste at a tap or a click. In essence, the outbreak of the Covid-19 pandemic has turned coffeeholics into connoisseurs with enough leisure time to experiment and compare notes, thus triggering market growth.
New trends and opportunities have also driven the D2C coffee segment in India. These include a rise in artisanal and flavoured coffee brands, a shift of traditional players into the D2C model, new-age players’ focus on enhancing the coffee experience and the emergence of subscription services. In brief, the D2C coffee market is expected to thrive in the next couple of years due to a shift in consumers’ shopping behaviour and the accelerated digitisation due to the pandemic.