D2C Coffee Buyers In India: Customer Perception Report, 2021
Although traditional players such as Nestlé, Hindustan Unilever, Tata Coffee and others offer instant coffee and currently dominate the Indian market, new-age D2C players like SLAY Coffee, Rage Coffee and Blue Tokai have also entered this space, aiming to enhance consumer experience through new flavours, blends and aromas and new modes of cultivation and processing. According to the Mordor intelligence report, the Indian coffee market is currently valued at $1.46 Bn and poised to touch $2.03 Bn by 2025.
It is essential to understand customers’ perception of leading coffee brands and identify the critical stimuli behind purchasing decisions, as these will catalyse growth in the D2C coffee segment. And that is exactly what we have done in our latest release — D2C Coffee Buyers In India: Customer Perception Report 2021.
