India’s Product Matrix
How do India’s top product startups ideate, build, test and iterate? This playbook explores through the lens of BYJU’s, Swiggy, BigBasket, Razorpay, Dunzo and ShareChat.
Mukesh Ambani started a funding blitzkrieg by getting Facebook and Google to invest billions of dollars in Jio Platforms in 2020, the pandemic year infamous for plummeting business growth all over the world. That was, indeed, commendable, given the Covid-19 impact on economies and people. But not many are aware that Kabeer Biswas, a former Airtel employee, had been there and done that in 2017.
In December that year, Google invested in his hyperlocal delivery company Dunzo, the first tech startup in India that attracted funding from the search engine giant. It happened nearly eight months after the Bengaluru-based startup launched the first version of its consumer app. It came without many bells and whistles. The simple interface allowed users to list ‘tasks’ which required ferrying stuff from one place to another within the city.
Until then, the delivery startup used to accept orders (tasks, according to Dunzo) on WhatsApp. But with growing traction, the startup realised it would be difficult to scale the product on the Facebook-owned platform.
The Dunzo app V1.0 helped it forge a brand identity and funnel orders to delivery partners more efficiently than before. But user data amply indicated that the company would have to go beyond it to stay tuned to customer requirements.
