Online Commerce In India

This article takes a look at some of the key stats for top commerce sites in India. Most of this data is picked up from the publicly claimed numbers by respective ecom sites included here. I am not challenging those claimed numbers but simply presenting the comparison here.

Do not calculate %age conversion from this chart as utility payment & movie ticket sites have very high conversions

India’s Internet Population in April 2014. As per my analysis there are 100mn overall Internet users in India worth counting

Universe of people transacting on desktop or mobile

Source: Similarweb.com
Top Commerce Sites in India based on Visits in the month of March 2014. These are not unique visitors

Flipkart is by far the most popular searched ecommerce site in India

Source: Google Play Store. Category: Shopping. Rank as on 3 May 2014

IRCTC has not been included. April 2014 Estimates

Includes both mobile web & Apps for the month of April 2014

Monthly GMV in Crores. Estimated for April 2014

India’s M-Commerce market size is estimated to be be approx $2.5bn in 2014

One thing is pretty clear — mobile is becoming an important platform for driving the online commerce growth in India. However I believe that most people currently transacting on mobile are first experiencing it on desktop and that trend would continue for couple of more years. Mobile only shoppers would soon emerge and that would change the landscape completely. I reckon year 2016 will be a year of mobile overtaking desktop in all commerce related KPIs

(Disclaimer: I work for Paytm and this is not our PR story as you may assume that looking at some of the charts above which clearly shows Paytm in leadership position. It was incidental. Stats shown here are based on my extensive personal research. I will be happy to hear your feedback at [email protected])