The media industry is a ruthless game of numbers, vanity metrics, content and attracting advertisers. Then there’s also question of ethics and staying non-biased. Most media companies have a hard time staying within this fine line.
Last week we noticed NextBigWhat, which touts itself as “India’s Biggest Platform For Tech Entrepreneurs” on their website and “A Global Media Platform For Technology Entrepreneurs” on their Twitter handle, had crossed this very line, not once but a number of times, despite the fact that it claims to be extremely ethical and a worshipper of quality.
It all started when we noticed a sudden jump in their Twitter follower count to around 68,000 followers (at the time of writing) over a short span of just 10 days from just 18,000 followers. Yes, a jump of 50,000 or nearly 280% in just 10 days! Anyone who has a Twitter account will know that this kind of jump is impossible, even if Oprah tweeted out to her followers asking them to follow you! In the 5 days since we collected the below mentioned evidence, their following has grown to over 85,000 followers!
This got us digging deeper and what came to light just confirmed our doubts furthermore. It turns out this was not a one off doing but rather a much more calculated move.
Now let’s get on to some hard numbers so that you can see this for yourself.