Spotted: Luxury Home Décor At Budget-Friendly Pricing

The Decor Kart frequently launches new designs in Victorian, oriental and modern styles and ensures every piece looks like a collector’s item

Finding the right piece of wall art that reflects one’s unique style and personality could be time-consuming and expensive, as Natasha Kalra learnt a few years ago. The items she wanted to buy for her home were either too costly or did not match her taste. She was in a quandary but not for long. Kalra was no stranger to design and décor and had worked with architects and interior designers on residential and commercial projects. With her expertise in art and aesthetics and her husband Brij’s experience in wholesale, the couple brought innovation and affordability to India’s home décor industry with their venture, The Decor Kart. Their son Nihal also joined the business as cofounder and CEO.

Initially, wall décor was its raison d’être. But the brand quickly launched a wide range of furniture, lighting, kitchenware and bath décor items to add variety and novelty to its offerings. Now it offers 3K SKUs, has serviced over 1 Lakh customers and sold more than 5 Lakh products. Its revenue stood at INR 17.5 Cr in FY22. The D2C player opened its first offline store in Delhi in 2018 and currently runs four outlets in Delhi-NCR. Last year, it also added a virtual shopping feature to its website for a personalised shopping experience. Simply put, shoppers can book virtual appointments with the brand’s support team, and the latter gives them online tours of their shortlisted products.

The Decor Kart offers reasonably priced artwork and furniture, making home décor affordable for a large user base. The pricing starts from INR 250 but can go up to INR 65K. The brand boasts an in-house design team in charge of the creatives and specialising in different genres and styles such as Victorian, oriental and modern art forms. It has also partnered with several production houses to roll out new items every two-three months. “We regularly bring out new designs to offer something different to our customers every time they visit our stores or website. And we scrap the designs that don’t work for them,” said Nihal.

The home décor brand will expand its physical footprint and launch an offline store in Mumbai in 2023. It will also invest in solutions to deliver superior customer experience across all touchpoints, says Nihal.