Making Premium Auto-Care Affordable For Indian Car Lovers

ShineXPro’s goal is to replace below-par car care products with its high-quality, pocket-friendly offerings

When performance marketing professional Chandrashekar Sai Kumar returned to India after a three-year stint in the US and Canada, he missed the premium car care products available abroad. Initially, the petrolhead used to shell out a small fortune, importing all automotive care supplies and paying in dollars. But soon enough, he saw an opportunity in this space and teamed up with Saurabh Anand (he met Anand at a business conference in Thailand) to launch ShineXPro. The brand offers a wide range of car care products like microfibre cloths and cleaning materials and has tied up with many contract manufacturers for production.

Since its launch in 2021, the D2C brand has catered to more than 2 Lakh customers and sold 2.9 lakh products. ShineXPro clocked INR 2.91 Cr revenue in FY22 and eyes an annual recurring revenue (ARR) of INR 20 Cr in FY23, thanks to high revenue growth in the past few months.

Run by a team of 13, the keyword here is quality. All ShineXPro products conform to global quality standards for optimum cleaning/care and powerful protection. Also, these are available at pocket-friendly prices without compromising on product excellence. The D2C brand will add more products under new categories and focus on problem-solving based on consumer feedback.

The D2C brand will eventually expand its operations offline and foray into international markets. It aims to enter the U.S. market in March 2023 and then expand to the UK and Canada. It also plans to create awareness among Indian consumers about the right car care solutions through its content.