Revour Makes EnergyEfficient Appliances, Eyes Consumer Electronics

Riding the D2C bandwagon, the brand aims to reach online shoppers from the remotest parts of India to the biggest metros

In 2019, investment banker Jaideep Singh Gaur noticed how the sales of household electrical appliances grew at a fast clip across ecommerce marketplaces. Industry data also supported his observation. According to Mordor Intelligence, online sales of home appliances such as irons, toasters and grills have grown significantly since 2018 and ecommerce is considered one of the important sales channels to ensure scalability. Keen to tap into this vast market, Gaur joined Ranjit Singh, who earlier worked with legacy brands like Bajaj, Philips and Surya and launched Revour Consumer.

Apart from selling on its website and major ecommerce marketplaces like Flipkart and Amazon, Revour has significantly scaled up its physical presence, reaching 10K offline retail stores pan-India. It served more than 30 Lakh customers across 25+ states and sold 50 Lakh+ products. The brand grew its product offerings to 250 SKUs and earned INR 17.5 Cr in revenue in FY22.

The D2C electrical brand has partnered with many Indian OEMs to make energy-efficient home and kitchen appliances. Revour specialises in top-selling consumer electricals such as light bulbs, fans, irons, mixer grinders, toasters and electric kettles.

Revour will grow its offline presence through 12.5K retail outlets in 2023, a 25% jump. Additionally, it eyes INR 50 Cr in revenue in FY23, nearly a 3x rise compared to the previous financial year. In the long run, it will also venture into consumer electronics and develop audio products and wearables.