Power Gummies Makes Health Supplements Tasty And Fun

The startup offers chewable, over-the-counter vitamin gummies for varied health and nutritional needs

When Divij Bajaj’s mother was diagnosed with nutrient deficiencies and duly prescribed the supplements, she hated taking her daily dose as the tablets smelt and tasted too much like prescription drugs. Bajaj was concerned and started wondering if there was a way to make health supplements taste better. After in-depth research, the serial entrepreneur set up Power Gummies, a nutraceutical startup offering tasty and chewable vitamin gummies

The brand’s revenue soared more than 6x to INR 54 Cr in FY22 from INR 8.8 Cr in the previous financial year. It also entered the Dubai market and set up its first manufacturing unit in 2022. (Before that, Power Gummies used to develop its products in pharmaceutical-grade facilities certified by government agencies.) Overall, it has sold more than 40 Lakh products and served 10 Lakh+ customers.

The brand’s OTC products (six SKUs in total) provide flavoursome alternatives to conventional pills and powders and help cope with hair, nail and skin problems. Its in-house team of health and nutrition researchers focus on several critical factors such as nutrition, taste and water retention while formulating the products. Besides, the entire range is certified by the Food Safety and Standards Authority of India (FSSAI). Bajaj believes that the brand’s range of chewable vitamin gummies appeal to new-age consumers as these are packed with flavour and are gluten-free.

Power Gummies aims to launch more than 40 SKUs in the next five years, including a dedicated range for kids. It will also ramp up its presence in the UK and other global markets and set up more manufacturing units for complete control over production, everyday operations and logistics.