A New-Age Athleisure Label For Super Stretching And Optimum Comfort

Infinia makes its sturdy but comfortable range from the fabrics engineered in-house

When Harsh Vardhan Sarda was working for a finance company in London, he noticed that Indian athleisure brands rarely did a roaring business even though it was a fast-growing sector worldwide. To tap into the opportunity, Sarda returned to India and, after a few months of research, set up Infinia, a sustainable athleisure label.

The D2C brand clocked INR 30 Cr in revenue in FY22 and grew its offline business in 25 Tier 1 and 2 cities within two years. In November 2022, it diversified into a winter wear collection called ThermaTech, claiming it to be India’s first stretchable winter range. In January this year, the brand did its R&D for a performance wear collection. It offers more than 550 SKUs and has sold over 10 Lakh products since its launch.

“Infinia is an athleisure brand that creates products at the intersection of engineering and creativity,” said Sarda. It offers joggers, yoga pants, T-shirts, hoodies and more while an in-house R&D team works on creating super soft, stretchable and moisture-wicking fabrics to ensure maximum comfort. Its signature Supreme Joggers is created using the proprietary DynaStretch material that enables maximum movement. Its GoWithTheFlow yoga pants also flex well to help stretch comfortably.

Infinia will expand its distribution network to at least 100 cities in 2023 and venture into performance wear production. It will target INR 300 Cr in revenue in FY25, leverage its in-depth knowledge of fabrics to set up an exclusive franchise network and eventually enter the global market.