Desi Farms Serves Chemical-Free Milk, Fruits & Veggies To Help People Live Healthy

It has adopted a farm-to-fork model to deliver zero-preservative dairy products that guarantee freshness and high quality

Finding pure and healthy dairy products (read minimally processed) milk turned out to be extremely difficult for Prateek Gupta. In 2016, he decided to take matters into his own hands and started Desi Farms, a B2B distributor of untreated and chemical-free milk. Four years later, Gupta’s friend Sunil Shahi (who has previously held leadership roles at cleantech company Greaves Cotton) invested in Desi Farms, leading to its pivot from a B2B to a D2C venture. The duo decided to surpass intermediaries and bring healthier and wholesome milk and dairy products directly to the customer’s doorstep. In 2022, Shahi came on board as the CEO and cofounder of Desi Farms.

Desi Farms collected INR 8.8 Cr in revenue in FY22. It also added more than 5K subscribers and 50+ offline outlets in Pune and Navi Mumbai in 2022. Currently, it offers 48 dairy-based SKUs and claims 60K downloads of its app, besides 10K+ active subscribers

The dairy brand’s bestsellers include five milk variants (A2 and antibiotic-free milk are among these) and dairy products such as curd and buttermilk, promising high nutritional value. It has partnered with local farmers in and around the areas it currently serves to bypass intermediaries and procure farm-fresh milk and dairy products, fruits and vegetables. Rigorous quality checks are also carried out at its ISO-certified processing unit, where milk is treated without chemical preservatives. Besides, Desi Farms claims a 12-24 hour delivery window to retain the natural freshness of its products. All orders are delivered free of cost, and the brand offers daily or customisable subscriptions for users.

The brand targets an annual recurring revenue of INR 24 Cr in 2023 and INR 500 Cr in 2025. It also plans to scale up its offline operations by targeting new locations like Delhi, Gurugram, Noida, Lucknow, Kanpur and Jaipur.