When Getting A Gorgeous Head Of Hair Is Made Easy, Healthy And Fun

Anveya is creating top-of-the-rung hair and skincare products that will match global standards

Serial entrepreneur Saurav Patnaik and corporate executive Vivek Singh (former SVP of marketing at FirstCry) often noticed that legacy players like L’Oréal and Garnier dominated the haircare market in India. In fact, global brands were more popular here due to the lack of consumer trust in homegrown product quality. It was not surprising as many local products are stuffed with harmful chemicals, and new-age innovations are rarely witnessed in this space. Keen to create a top-notch beauty brand and gain back customer trust in the process, the duo set up Anveya, a sustainable and stylish hair and skincare range.

Its journey started with traditional hair growth products and oils using clean ingredients. But the brand came out with its flagship products, Colorisma and Curlvana, in 2022 after extensive R&D as it aims to make hair styling fun and healthy. It also launched a gold acne kit for acne-prone skin in December 2022. The D2C brand offers 60 SKUs across five categories and has sold at least 10 Lakh products since its launch. Its revenue for FY22 stood at INR 11.7 Cr.

The brand’s flagship is Colorisma, a game-changing temporary hair colour range as easy to apply as make-up. Plus, it needs only one hair wash to remove, unlike permanent/semi-permanent hair dyes. This is a less invasive way of adding style and drama to one’s crowning glory, as hair health is not affected due to reduced colour exposure. Additionally, Anveya has launched a curl care range called Curlvana, essential and cold-pressed oils made of jojoba, rosehip and olive, among others, and a collection of hair growth products based on an innovative hair-repair formulation that can help restore one’s hair damaged by excessive styling and colouring.

Anveya targets revenue of INR 45 Cr in 2023 and plans to launch more hair colours. The brand will also introduce a scalp-care category and offer products like scalp scrub and scalp serum to address hair fall, breakage and dirt build-up.