Mumbai has carved out its place in India’s startup ecosystem, emerging as a serious challenger to Bengaluru’s dominance. The city’s startup ecosystem <a href="https://inc42.com/features/mumbai-surpassed-bengaluru-as-indias-most-funded-startup-hub-in-2024/">surpassed Bengaluru </a>in total funding in 2024, with Mumbai-based startups raising $3.7 Bn compared to Bengaluru’s $3.4 Bn. 
The ecommerce ventures in India&#8217;s financial capital <a href="https://asset.inc42.com/2025/04/H1-Ecommerce_v8.pdf">raised $327 Mn across 45 deals </a>in 2024 alone, signalling resilience despite broader funding slowdowns. Ecommerce’s strong performance reflects Mumbai’s unique advantages — access to capital, dense consumer markets and availability of talent.
The country boasts 25 ecommerce unicorns that have redefined industries. B2C ecommerce has been particularly successful, accounting for majority funding within the sector. This dominance aligns with Mumbai’s strengths, where startups can rapidly test and scale D2C models.
Initiatives like the <a href="https://asset.inc42.com/2024/09/TES-2024-v10.pdf">Maharashtra State Innovation Society</a>, a dedicated agency for implementation, monitoring and evaluation of startup policies, further accelerate this growth. The city’s unique position as headquarters for major financial institutions and multinational corporations creates unparalleled opportunities for partnerships and B2B growth. 
With India’s ecommerce market projected to reach <a href="https://asset.inc42.com/2025/04/H1-Ecommerce_v8.pdf">$400 Bn by 2030</a>, Mumbai’s startups are well-positioned to lead this expansion. The city’s combination of financial resources, consumer insight and entrepreneurial energy continues to attract the nation’s top talent and investors. 
As Mumbai strengthens its role in India’s digital startup ecosystem, here’s a list of Mumbai-based ecommerce ventures contributing to this growth.

Mumbai’s ecommerce startups raised $327 Mn across 45 deals in 2024 alone, signalling resilience despite broader funding slowdowns.

Ecommerce Startups In Mumbai

Ecommerce Startups In Mumbai