Maharashtra has established itself as the beating heart of India’s ecommerce revolution, combining financial support, policy support and entrepreneurial energy to create one of a one-of-a-kind startup ecosystem. 
Ecommerce dominance became particularly evident in 2024 when it emerged as the <a href="https://asset.inc42.com/2025/01/AFR-v8.pdf">most funded sector </a>with $1.5 Bn infused in the market. This growth forms part of Maharashtra’s broader ambition to capture a significant share of India’s projected <a href="https://asset.inc42.com/2025/04/H1-Ecommerce_v8.pdf">$400 Bn ecommerce market by 2030</a>, which is growing at a 19% CAGR between 2022 and 2030. 
Maharashtra’s <a href="https://www.startupindia.gov.in/content/sih/en/search.html/Maharashtra?states=5f48ce592a9bb065cdf9fb31&amp;roles=Startup&amp;page=0">29K+ DPIIT-registered startups</a>, including more than 20 unicorns, have made it the nation&#8217;s undisputed leader in startups. In 2023  alone, Maharashtra <a href="https://asset.inc42.com/2024/09/TES-2024-v10.pdf">created 9.1% of the 12.4 Lakh direct jobs </a>created by DPIIT-recognised startups, the highest among all states. Some major startups include Nykaa, Fynd and Xpressbees. 
With <a href="https://asset.inc42.com/2025/04/H1-Ecommerce_v8.pdf">5.1K + active ecommerce startups nationwide</a>, B2C companies led the charge by accounting for 46% of all ecommerce funding in the nation between 2014 and 2024. From Nykaa’s beauty empire to Snackible’s healthy snacks promise, these companies exemplify the state’s ability to produce scalable businesses. 
As Maharashtra continues to ride India’s startup wave, here are the Maharashtra-based ecommerce startups shaping the future of retail.

Maharashtra's ecommerce dominance became particularly evident in 2024 when it emerged as a leading market for ecommerce brands.

Ecommerce Startups In Maharashtra

Ecommerce Startups In Maharashtra