This sector plays a pivotal role in entertainment, culture and advertising, driving significant consumer engagement and revenue.

India’s music and media industry is experiencing rapid growth due to increasing internet penetration, smartphone usage and digital content consumption. India’s interactive entertainment sector is projected to grow to $60 Bn by 2034, creating over 2 million jobs. Streaming platforms, podcasting and short-form video apps have expanded reach, especially among younger demographics. Advertising and subscription models fuel monetisation alongside live performances and brand partnerships.

Startups are disrupting traditional media through technology-driven content creation, distribution and analytics. Key pain points addressed include piracy, content discoverability, monetisation transparency and regional language accessibility. AI and data analytics are being used to personalise recommendations, optimise ad targeting and track user engagement. Additionally, blockchain is emerging as a tool for copyright protection and royalty management.

Notable Indian startups in music and media include Gaana, JioSaavn, Wynk Music, Pocket FM and Dailyhunt. These platforms provide diverse content libraries, user-friendly interfaces and regional language support. The rise of independent artists and creators is also reshaping the ecosystem, supported by digital distribution and social media marketing tools. As consumption patterns evolve, music and media will remain key drivers of India’s digital economy and cultural expression.

Music and Media