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A major chunk of the Indian food service sector is still unorganized and comprises of restaurants with little or no digital presence. Restaurant discovery and food ordering app, Zomato, believes that there is immense potential in getting these restaurants online. Basing on this premise, it launched its Whitelabel Platform today.

With Zomato Whitelabel, restaurants can launch custom-branded native mobile apps, and use the internet for easy access to their customers. “There is no one single service provider for restaurants which can give them entire suite of technologies required to run an internet presence closely integrated with the operations of their business. We see this as an opportunity to have a larger impact on the food-tech ecosystem, as well as create a larger overlap between tech and food,” said Ashish Goel, chief of Product & Design of Zomato.

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Using this platform, restaurateurs can create apps for their restaurants within a matter of weeks even without any technical know-how. These Whitelabel apps integrate seamlessly into all of Zomato’s ancillary services, such as online ordering, table reservations, in-app cashless payments, loyalty programs, and the upcoming Zomato Base (point of sales system).

With features such as menu management, targeted push notifications, real-time information and marketing tools to merchants, the Zomato Whitelabel apps are subscription-based and are available to restaurants in all the 22 countries with Zomato’s presence.

Over 100 restaurants worldwide including Summerhouse Cafe in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne have already signed up for this service in the last week.

Earlier this month, Zomato partnered with Paytm and integrated Paytm Wallet into its food ordering app to enable customers order food online on its platform using their Paytm Wallets. Having invested in last-mile delivery ventures Grab and Pickingo, Zomato also partnered with Delhivery to improve the last-mile delivery experience for its users.


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