Gurgaon-based Zomato is moving ahead from its business of restaurant search, review, food ordering service, as the company now plans to launch a food marketplace. It is creating a one-stop-solution marketplace for restaurant owners, where they can not only buy products but also seek help with license, vendors and more solution for running their restaurant.
“All you need to do as a merchant is know where you are opening your restaurant and know what kind of restaurants you want to open. Everything else, Base will help you decide,” said Surobhi Das, COO at Zomato told ET Tech. The main idea is to eventually have one platform for every interaction between the merchant and the user in the dining journey.
The new platform will be part of Zomato Base, a cloud-based point-of-sale product for restaurants acquired with MapleOS.
Base is an Android-based POS system featuring menu management, inventory management, recipe management, customer relationship management, data analytics, electronic receipts, offline transaction support, payment gateway and more.
“We’re probably the only food-tech company in the world that is building products for consumers as well as restaurant businesses. There is a lot that can be done if we are able to build a technology platform that connects consumers to restaurants and vice versa. We believe that a world-class cloud-based POS system is the first step towards building that platform,” wrote Deepinder Goyal, Co-founder and CEO at Zomato had said in a blog.
Earlier this month, Zomato launched another platform called Zomato Whitelabel though which restaurants could launch custom-branded native mobile apps. Every restaurant could build their app in a week’s time. These apps integrate seamlessly into all of Zomato’s ancillary features such as online ordering, table reservations, in-app cashless payments, loyalty programs and soon-to-be-launched Zomato Base