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Geo-positioning based product company in the blue/grey collar segment, WorkIndia, has raised $500K in Pre-Series A round of funding led by founders of Citrus Pay (Satyen Kothari), Venture Works (Keshav Sanghi), Discovery Capital (Riddhesh Gandhi) and select Partners/MDs in MNC Banks.

The startup plans to utilize the funds to enhance its tech product and increase customer penetration.

Incepted in 2015, WorkIndia is a marketplace enabling blue and grey collar employees find the job based on their skills. The startup was started by personnels with experience across and tech industry. Its core team members include Kunal Patil, Ajay Kumar, Nilesh Dungarwal, Moiz Arsiwala, Aashish Mittal and Jatin Jakharia.

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According to Kunal and Ajay, co-founders at WorkIndia, “Blue and grey collar segment behaves extremely different from the white collar segment, when it comes to recruiting. The non-white collar workforce in India is approximate 23 Cr amounting to a latent industry need of over $4 Bn annually. Earlier, people in this segment did not have a digital footprint, however, with the advent of mobile phone has provided a chance to reach this segment digitally.”

The founders anecdote that their team spent three to four months at bus stops, paan shops, etc. to gain deeper customer insights and understand this segments’ behavior.

Co-founder and tech co-lead, Nilesh Dungarwal said, “Today blue/grey collar segment is increasingly using the smartphone for many of their needs. It’s only a matter of time that they will use the smartphone for their recruiting needs too, provided they are given a highly simple and customized interface to use”.

WorkIndia is one of the top five startups that pitched at our event StartupPulse Mumbai 2.0 edition.


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