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WizRocket, the in-app solution startup that offers an evolved customer experience, has raised $8 Mn from Sequoia Capital and $1.6 Mn from Accel Partners in new funding.

The new funding follows an initial $1.6M seed round led by Accel Partners.

Taking mobile marketing automation a step further, WizRocket is a free and scalable platform that enables brands to develop a relevant and targeted dialogue with their customers. Through the use of timely, relevant, and actionable notifications across several platforms, WizRocket helps marketer and developer to reach their customers with intuitive and prescriptive data. This enables them to have higher user conversion and retention rates with decreased attrition.

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Prashanth Prakash, Accel Partners’ participating partner, said, “WizRocket is amongst the new breed of startups that are building world-class products by closely observing mobile-first and mobile-only user behavior. We’re very excited to be partnering with them.”

The funds raised will be used by WizRocket to grow its prescriptive mobile ad platform.

WizRocket was founded in 2013 by Anand JainSunil Thomas and Suresh Kondamudi, with offices in Mumbai and Palo Alto.

Related: The Hottest Indian Startups Of 2014 In The Not-So-Sexy Enterprise Space


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