Viacom18 Launches Digital VOD Platform VOOT

A media and entertainment company, Viacom 18, has launched its digital video on demand (VOD) platform named VOOT. The launch was made today at an event in Mumbai.

VOOT will be an advertising led VOD platform available on Android, iOS and the web. It is designed to offer 17,000 hours of network content available across multiple genres and languages, over mobile and WiFi networks. It will also frontline VOOT Originals by scriptwriters and directors which will include celebrities such as Gulshan Grover, Baba Sehgal, Alok Nath, and others.

Under the VOOT Originals, the platform has planned six shows for its launch phase. One of which is a mockumentary, Badman, written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal. The film will have Gulshan Grover playing that part himself. Another show, Soadies, a comic spin off of the popular MTv show Roadies, is also unveiled at the launch which will have Baba Sehgal in the lead role.

Besides, VOOT originals will also offer a repository of kids’ characters in the Indian OTT space. It plans to house popular characters across networks like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon.

Sudhanshu Vats, Group CEO of Viacom18, said, “India is on the cusp of a digital boom with over 400 Mn internet users and  200 Mn+ smartphone users spending a significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.”

Apart from the original content, Viacom18 will move its entire content library including COLORS, MTV and Nick, to be digitally available only on VOOT, competing with Sony LIV and HotStar.

VOOT has its target audience in line with Viacom18’s. Sudhanshu added that VOOT will be Viacom18’s singular gateway to quality and differentiated content in the digital medium.


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Viacom18 Launches Digital VOD Platform VOOT-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Viacom18 Launches Digital VOD Platform VOOT-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Viacom18 Launches Digital VOD Platform VOOT-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Viacom18 Launches Digital VOD Platform VOOT-Inc42 Media
Viacom18 Launches Digital VOD Platform VOOT-Inc42 Media
You’re in Good company