The newly raised funds will be used to fund expansion plans and marketing of the brand. VanityCube has been growing at a healthy rate with repeat customer ratio of 60%. The services are currently available in Delhi, Noida, Gurgaon and Mumbai.
The startup operates as a B2B & B2C platform. While the B2C model caters only to the women and provides basic services like Facial, Waxing, Mani/Pedi, Makeup, Hair whereas the B2B model includes tying up with the corporates.
Anil Joshi, managing partner Unicorn India Ventures, said, “VanityCube’s model of operating in B2B and B2C space is particularly an interesting one. During the weekdays when demand for at home services is low, VanityCube has corporate tie ups to provide on site express beauty services.”
VanityCube counts Jabong, Knowlarity, Hindustan Times, Big FM among its regular corporate clients. The company has also established a physical salon at the Snapdeal head office in Delhi to provide express beauty services to its employees at a discounted rate.
Company’s B2C model deploys freelance beauticians and charges a 30% commission on the freelancer’s earning. Whereas, B2B model involves permanent employees of the company and thus, revenue is generated directly from services.
Prior to this in February 2016, Gurgaon-based beauty and wellness services marketplace startup, Stylofie, raised an undisclosed amount of funding from Jaideep Mehta, MD- South Asia, IDC. Other players in are Vyomo, Purplle, ManageMySpa – rebranded as Zenoti, Belita, Mazkara, Stayglad and Nykaa among others.
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