MSD Telematics Acquires Noida Based Heuristics Info Systems

Gurugram-based MSD Telematics Private Limited, a telematics solutions firm, has acquired Heuristics Info Systems in an all cash deal. Following the acquisition Amit Dubey, founder partner Heuristics Info Systems, will be joining MSD Telematics as a board advisor.

Talking about the acquisition, Ashmeet Singh, founder of MSD Telematics said, “This investment will fuel our ability to deliver greater value to customers by enabling us to offer a complete bouquet of services. Heuristics gives us the ability to now service international clientele with innovative and robust software solutions.”

Founded in 2008 by Amit Dubey and Pradeep Rai, Heuristics offers vehicle tracking system and mobile application software while providing cost effective solutions to various industry segments.

On the other hand MSD was founded by Ashmeet Singh and Siddharth Kasana in 2011. It focusses on telematics integration, GPS-based tracking/remote asset management, mobility solution and all M2M solution-based products. It caters to various industrial verticals like logistics, transportation, schools, public distribution system etc. The telematics solution is offered under the brand name traQmatiX.

MSD serves corporate and government corporations by offering customised solutions on an OPEX basis and on a turn-key basis. MSD counts HPCL, State Election Commissions, State Food Corporations and Excise Departments as some of its clients.

Other startups in this segment include HyperTrack, GrayDrop , etc.