Food Tech Startup Tpot Raises Seed Funding To Serve India’s ‘Chai-Nashta’ Community

Tpot, a New Delhi-based food-tech startup focused on serving the ‘chai-nashta’ segment, has raised undisclosed amount in seed funding. The round was led by  Ashish Gupta, Founder & Trustee of Ashoka University and Co-founder of Evalueserve. He is also the principal investor at Tpot Café.

With the infused fund, Tpot plans to expand its presence by taking its outlet count to over 50 by the end of the year. Currently, there are 20 functional Tpot outlets across the Delhi/NCR region. The fund will be used in channelising the team expansion and on the ideation of introducing innovative products involving tea.

Launched three years back, the idea of Tpot was initiated by Robin Jha, Asad and Atit. Prominent outlets of Tpot are located at T3 Airport Delhi, Rajiv Chowk Metro Station, MakeMyTrip, Go Ibibo, BPTP Park Centra, World Trade Tower and Malviya Nagar.

“Chai-Nashta is an under-served opportunity in India and is primarily unorganised. Our team has built a strong foundation in Delhi/NCR region. Having gained a good traction of consumers here, we are confident to establish our brand presence in the other markets too,” said Robin Jha, Co-founder and CEO.

The company is currently generating revenue of INR 6 crores and is targeting to reach INR 12 crores by the year end; implying 300 per cent YoY growth. It aims to serve 0.5 Mn cups of tea per month by December, 2016.

It is planning a multi-city launch by next year and is also expected to go high on packaged tea and delivery of refreshments at home. Through its offerings, Tpot wants to be a part of the growing story of health and wellness market in India.