Times Internet Acquires Micro Content App

Times of India Group’s digital wing, Times Internet has acquired ViralShots, a Gurgaon-based micro content mobile app for an undisclosed amount. Founded by Shalini Tewari and Kumar Apurva, ViralShots, curates stories from over 300 social and web destinations and as per the company, it clocks approximately 100 Mn screen views per month.

Miten Sampat, VP Corporate Development at Times Internet said, “This fits into our prime goal of providing our readers an innovative & informative content experience. We found the format and curated content of ViralShots very addictive and their engagement with users was amazing and feel confident that this can become the number 1 app in its category.”

“ViralShots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It’s clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times group has in the content and mobile space to grow even faster” said Shalini Tewari- Founder, ViralShots.

Viral Shots was founded in 2015, and it currently serves differentiated content in English, Hindi, Bengali & Telugu, and shall be available in all the major Indian languages by mid 2016.

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