Subscription Ecommerce Startup For Men Grooming & Essentials, The Man Company Raises Funding

Subscription Ecommerce Startup For Men Grooming & Essentials, The Man Company Raises Funding

Subscription based ecommerce platform for men’s grooming and essentials, The Man Company has raised an undisclosed amount in its angel round of funding from Karan Bajwa, MD Microsoft India, Amanpreet Bajaj, Country Manager – India, Airbnb and Manish Vij, Founder CEO – SVG Media.

Other investors in the startup include Parvesh Bareja, Director, Helios Packaging, Dinesh Singh, and Hitesh Dhingra, Co-founder, TrulyMadly.

The startup is founded by Mohit Saxena and Bhisham Bhateja. It offers a wide variety of grooming products on a subscription based model. Customers have the choice to customize their products basket to suit their needs, set the frequency of their order, and revise or cancel their subscription any time they want to.

The startup, which launched just a week ago, is aiming to build a subscriber base of about 5,000 users in the next 2-3 months.

Along with the products, the company will also aim to provide curated content related to men’s interests on its platform. As per co-founder Mohit, market for grooming products aimed at men is a $750 Mn (INR 5,000 Cr) market in India which is poised to grow to $1.2 Bn (INR 8,000 Cr) in 2018.


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Shweta Modgil

Inc42 Staff
Passion for writing and interest in the start-up space brings Shweta to Inc.42. She has prior experience as a Research Analyst in the venture capital/ private equity space and the auto industry. Fiction writing is her other forte and her first book titled One Hundred Days published by Tara Press debuted in 2014.
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