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Subscription-based micro delivery startup Supr Daily has secured an undisclosed amount in Seed funding from investment platform Venture Catalysts. Dr. Apoorv Ranjan Sharma, Anil Jain, Anuj Golecha, Krishna Jhunjhunwal, and Anirudh Damani led the investment round.

The raised funds will be used to scale up its pan-Mumbai operations in the next 6 months.

Founded in 2015 by Puneet Kumar and Shreyas Nagdawane, Mumbai-based Supr Daily is a subscription brand that delivers daily consumable goods such as milk, bread, eggs, coconut water etc to its users every morning. The company follows a B2C model adopted from the daily milk use-case in India to make deliveries.

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Commenting on the investment, Dr. Apoorv Ranjan Sharma said, “By building an exceptional delivery infrastructure from scratch, they have already taken the last mile delivery cost down by more than 90%, something which a lot of other habit forming apps and ecommerce players are still struggling with. We are extremely excited to add such an innovative venture to our portfolio of investee companies, and will be paying close attention to its future growth and scale.”

As per an official statement, it has previously secured investment from Snapdeal founders Kunal Bahl and Rohit Bansal.

Shreyas Nagdawane, co-founder, Supr Daily, said, “The key characteristic which sets aside this market is that the consumption behaviour is very high repeat and the market is already accustomed to a subscription based model.”

In April this year, Gurugram-based delivery startup Milkbasket raised $500K in Pre Series A round of funding led by EVC and a group of Chinese investors. Following that in August 2016, Bengaluru-based DailyNinja, a hyperlocal mobile solution for subscription based daily needs raised an undisclosed amount in a Pre-Series A round of funding led by Venk Krishnan (NuVentures).

Other startups in the similar space include Town Essentials, iOrderFresh, RainCan etc.

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