SRI Capital Invests $1.3 Mn in 2 SaaS Startups

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SRI Capital, has invested about $1.3 Mn two SaaS startups – Yellowdig and Zuppler. SRI Capital is the seed-stage venture capital fund by serial-entrepreneur, Sashi Reddi. He has invested in 23 companies and the two companies bring the portfolio to a total of 15 SaaS startups.

Enterprise software startups are going to be the new wave in the market, believes Reddi. He further said, “Indian consumer startups need to deliver offerings or adopt business models that are unique to this country. There are also opportunities in enterprise software where product fit can be tested out in India and then taken to overseas markets.”

Founded in 2013 by Shaunak Roy, Yellowdig is headquartered in the US and based out of Pune. It is a mix between a university social network and a course management tool. The Yellowdig platform helps establish knowledge communities, increase students’ knowledge of current affairs related to coursework.

Yellowdig has created a course collaboration software that universities can use as a complement to their current learning management systems. Its clientele includes, University of Pennsylvania, Northwestern and Duke University, among others.

On the other hand, Zuppler is a mobile and web-based food ordering platform. Headquartered in Conshohocken, PA., the company provides, white labeled technology with unlimited customisations to its clients. It was founded in 2009, by Shiva Srinivasan.

Zuppler has partnered with the Dallas Cowboys, Bryn & Danes, Live Nation, The Rose Bowl, Cousin Vinnys Pizza, Protein Bar, Boloco, and thousands of others. Industries include, but are not limited to hospitality, restaurant technology, digital publishing and catering. The company is at the precipice of a food ordering technology revolution, building a bridge between the hungry customer and technology lacking proprietor.

The startups plan to use these funds to scale up and roll out their products in global markets.

Earlier this month, Intranet portal, WorkApps also raised $1 Mn (INR 6.7 Cr) in seed round of funding from SRI Capital.

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