Snapdeal’s App Rating Plummets On Account Of Brand Ambassador Aamir Khan’s Political Statement

Snapdeal’s App Rating Plummets On Account Of Brand Ambassador Aamir Khan’s Political Statement

Yesterday Bollywood actor Aamir Khan made a political statement on the growing intolerance in the country. Today, the repercussions were seen by Snapdeal as users started giving 1 star ratings to its app in the play store to express their disapproval over the actor’s remarks, who happens to be its brand ambassador.

Speaking at the Ramnath Goenka Excellence in Journalism awards ceremony on Monday evening, Aamir  said he was ‘alarmed’ by the number of incidents of violence, adding that his wife Kiran Rao had even suggested leaving the country.

While his remark has as usual unleashed a flood of reactions from the Twitter junta, ecommerce portal Snapdeal also suffered the ramifications of the actor’s remark. Aamir endorses Snapdeal, hence, users are now flocking to Play store and giving 1 star rating to Snapdeal app. Some of them are also requesting Snapdeal to remove Aamir Khan as the ambassador.

While the debate on intolerance rages in the country, with media, politicians and actors all joining the bandwagon,  Snapdeal has become one of the first startups to face the heat of this rising fracas.


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Author

Shweta Modgil

Inc42 Staff
Passion for writing and interest in the start-up space brings Shweta to Inc.42. She has prior experience as a Research Analyst in the venture capital/ private equity space and the auto industry. Fiction writing is her other forte and her first book titled One Hundred Days published by Tara Press debuted in 2014.
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