More than a year and a half after acquiring Exclusively, a marketplace for premium branded fashion and lifestyle products, Delhi-based ecommerce marketplace Snapdeal is now planning to shut down Exclusively’s website.
Snapdeal has completed the integration of Exclusively on its marketplace. With this, the entire catalogue of Exclusively, including fashion and lifestyle products, footwear, accessories will be available on Snapdeal. The orders will be fulfilled through Snapdeal’s logistics network. All team members at Exclusively will continue with their existing business responsibilities.
Snapdeal acquired online fashion retailer Exclusively.com for an undisclosed amount in February 2015. At that time, as per the terms of the deal, Exclusively was slated to continue to function as an independent site and all aspects of its online shopping experience were to remain intact, with new collection and service augmentations in the pipeline.
Exclusively offers a wide fashion range from Indian designers and international luxury brands like DKNY, Armani, Michael Kors, Porsche Design, Marc Jacobs. It is also home to a large number of leading premium brands like Vera Moda, FCUK, Biba, AND, WLS, Being Human, UCB, Puma, Clarks, Fabindia, etc.
Snapdeal is one of the largest online marketplaces, with the widest assortment of 35 million-plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal delivers to 6000+ cities and towns in India.
Earlier this month, Tejasvi Mohanram, founder of the online consumer and SME credit platform RupeePower, which was acquired by Snapdeal in March 2015, bought back a major share of his company. The terms of the transaction weren’t disclosed.