On the development, Tony Navin, Senior Vice President at Snapdeal said,”We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and software ”
The store will enable Microsoft to assist in key areas which include product selection, promotions and launches as per need. To do so, the company will leverage the analytics shared by Snapdeal.
Microsoft India Group OEM Director Sharlin Thayil added that there is an ongoing trend of shopping online which will continue to grow at an exponential rate and the company realizes this tremendous opportunity in delivering Microsoft products and services through its online store.
The store has been customised to offer an integrated Windows customer experience. This move will help company keep up with other mobile manufacturers which often use aggressive marketing strategies be it on ecommerce websites or in offline stores.
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