Snapdeal, a New Delhi based online marketplace, has established its Data Sciences Centre in San Carlos, California. This is in line with the company’s vision to onboard top global talent to help build high-value solutions and develop a high impact growth strategy.
The center will be headed by Nitin Sharma, Senior Vice President, Data Sciences.
It will focus on big-data and advanced analytics and will help shape the business strategy of the company. The focal point would be to optimise the operational efficiencies using data driven algorithms, data analytics and predictive modeling.
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As per Rohit Bansal, Co-founder Snapdeal, the step would help to further augment their efforts in creating a superior customer experience and strengthen their supply chain. “The richer understanding of the customers by capturing and integrating the information on their buying behaviour will drive habit commerce and is in sync with our vision of 20 Mn daily transacting users by the year 2020.” added Rohit.
Snapdeal was launched in 2010 by Rohit Bansal and Kunal Bahl. The portal currently showcase 35 Mn products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is delivering to 6000+ cities and towns in India.
It is backed by investors such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others. To date, a total of $2 Bn has been invested into the company. Recently, its Chief product Officer, Anand ChandraSekaran had quit the company.
Last year in September, Flipkart also started moving its data centers inhouse, in a bid to build its own network of server farms, as it was earlier working with outsourced data centre services providers, such as NetMagic. It has built data centres across various metro cities such as Chennai, Hyderabad and Bengaluru.