Snapdeal has unveiled Snapdeal Ads, a platform to help sellers drive discovery of their products and increase revenue through targeted advertising tools.
The move envisions a key revenue stream for the company, which will reduce its dependence on Google and Facebook. Also, with this, Snapdeal aims to take on ecommerce rival Flipkart, which acquired ad network company Adiquity Technologies, few months back.
Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “Snapdeal Ads will strengthen discovery tools on the marketplace, providing multiple touch points for customer-seller engagement. The advertising tools will help our over two lakh strong seller community simplify their business journey and boost overall revenues as more users discover their products.”
Snapdeal Ads is an in-house advertising platform that has a self-service panel integrated into the seller platform. On this platform, sellers themselves can purchase ads and begin promotions even if they do not have any prior campaign management experience. The platform provides features like targeted campaigns, impact measurement and return-on-investment on real-time basis. Snapdeal Ads deploy traditional advertising formats for product ads that can be showcased across various Snapdeal properties and channels, including website, mobile site and apps.