With An Aim To Host 1 Mn sellers Snapdeal Invests $200 Mn To Build Its SME Ecosystem

With An Aim To Host 1 Mn sellers Snapdeal Invests $200 Mn To Build Its SME Ecosystem

Snapdeal has announced an investment of $200 Mn to strengthen its supply chain, train sellers and assist them with capital over a period of three years.

Snapdeal seeks to host 1 million sellers on its platform over the given time frame for which the ecommerce player plans to build up its ecosystem for small and medium businesses and help sellers scale business.

Vishal Chadha, senior vice-president, market development, Snapdeal confirmed the plans by saying that Snapdeal will invest the amount in strengthening its supply chain such as warehousing and logistics, training sellers and assisting them with capital in the given time frame.

This has not been the first initiative taken by Snapdeal to support its sellers. Prior to this the ecommerce player had launched Capital Assist through which it helped more than 150 sellers raise more than $7.5 Mn (INR 50 Cr). Snapdeal also has a Snapdeal Plus initiative which helps sellers with order management and last-mile delivery warehousing.

Walking on the same lines to woo sellers, just last week, Paytm had announced to infuse an investment of $100 Mn (INR 640 Cr) into its “Go Big” platform that would enable small and medium sellers to go online and leverage the benefits of selling through its marketplace.

Let Us See How Other Ecommerce Players Are persuading The Sellers:


# Launched a ‘Seller App’ with a zero commission model.

# Has announced to invest $100 Mn (INR 640 Cr) into its “Go Big” platform to enable merchants to trade online and leverage Paytm marketplace’s benefits.

# Plans to launch its warehousing facility for its sellers covering over 100 cities by year end.

# Plans to aboard nearly 10,000 service providers by year end


# Announced a network of third parties; ASPN to bring merchants on its platform.


# Telecasted ‘Apne Sapne Jee Kar Dekho’ campaign to aware and educate SMEs about the advantages of leveraging Flipkart’s platform.

# Plans to aboard one lakh sellers by year end.


# Announced a financing platform “Capital Wings” for its vendors to empower its merchant base

# Plans to increase its merchant base from 1.25 lakh to five lakh by this year

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Akanksha Pahwa

Inc42 Staff
Passion for writing and inclination of being updated in technology brings Akanksha together to be a content writer. Her prior experience in PR firms widens her genres in Media planning, Corporate Communication and Research Analyses.

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