Reduce Data, founded in 2012 by Asif Ali has developed a programmatic display advertising platform that leverages artificial intelligence, real-time data and other tools. It focuses on delivering return on investment for advertising campaigns.
The firm helps advertisers deliver advertising strategies for consumers across devices.
Reduce Data has customers across the US, India and the UK.
Post acquisition, Reduce Data team will join Snapdeal and drive the roadmap to build a world class discovery platform and associated tools for brand, said Snapdeal.
Currently, Snapdeal offers more than 15 Mn products in 500+ categories on its platform. The company claims to have more than 200,000 sellers that deliver across more than 5,000 cities and towns in India.