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Location-based shopping app ShopsUp, has raised a Seed funding of about $963K (INR 6.6 Cr) from Anand Sankeshwar, managing director at VRL Logistics and Yang Shu, CEO of Taojinjia.

Founded in 2015 by Suhas Gopinath and Anmol Vij, ShopsUp helps users discover branded and local lifestyle stores and rewards them with exclusive offers and discounts.

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The ShopsUp Mobile App is a virtual and hyperlocal marketplace for finding fashion products like apparels and accessories from the nearby retail stores –  helping the consumers to get connected to the retailers directly using the ShopsUp mobile app. It also helps brands in targetting customers, increasing footfall and visibility and customer analytics.

Talking about the product, founder Suhas Gopinath said, “Indian millennials want to be rewarded for their window shopping as well as actual shopping behaviour and marketers want to capture these moments as and when they happen.”

Using the app, users can collect shots (points) by walking into partner stores and can redeem them at any of the ShopsUp redemption partners across categories including movies, coffee, bowling, restaurants, flights, shopping and more.

Earlier in August 2016, local merchant discovery and privileges platform, Crownit, secured an undisclosed amount of funding from FreeCharge founders Kunal Shah & Sandeep Tandon, Freshdesk founder Girish Mathrubootham and former Snapdeal CPO Anand Chandrasekaran. Other players  in the cash back, deals, and discounts space in India are cashkaro.com, Shop PiratePennyful.in and topcashback.in.

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