B2B-FMCG-Distribution Platform ShopKirana Raises Funding; Eyes Expansion In 10 Cities

Indore-based ShopKirana has raised an undisclosed amount of funding from Samsung’s Atul Jain and Anil Gelra (Hold-chef founder). Former Senior VP of Mondelez, Jaikumar Nair, and few other FMCG veterans also participated in this round.

ShopKirana is a B2B M-distribution platform for merchants and small retailers. It was founded in December 2014 by Sumit Ghorawat, Deepak Dhanotiya and Tanutejas Saraswat. It is a technology and supply chain innovation startup that aims to empower retailers to be competitive with M-distribution and in store technology. It provides value added services like logistics, banking, loan, IT and ordering systems to the retailers.

The startup will invest the funds in technology to make their model scalable in other cities, with a view to bring 1,00,000 retailers ordering every week from their app. The startup has already tested its model in tier-1 & tier-2 cities, and is now planning to expand in Tier-2 cities, as the retail channels are comparatively more unorganised.

Co-founder Tanutejas said, “It’s not only the money, it’s the belief of such great people in the idea and in team which is trying to solve the biggest problem of this country in a different way, by empowering retailers. This is what fascinates us. We are looking forward to scale ShopKirana in 10 cities by the end of 2016.”

ShopKirana was among the top 10 startups that were part of Inc42’s StartupPulse Bangalore 2nd edition.

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